WHAT WE DO
Research, Consultancy and Communications
We offer a full range of research and consultancy services, all delivered to the highest standards of quality and integrity.
Full quantitative and qualitative research services, of any scale, among any audience and using all methodological techniques
Consultancy – comprehensive analysis of public opinion on a variety of political and public/social policy issues
Commentary – expert and impartial commentary to all forms of media
Advice – on all areas of our expertise, to help strategic decision making
Good quality research is vital to understand what people are thinking, how they behave and what they plan for the future. Organisations in all sectors need to undertake research in order to understand the public/their customers/their stakeholders and then make key decisions.
It is therefore vital that the research you commission is robust and reliable, answering the questions you are interested in and providing you with a clear steer on the actions to take.
Our expertise and track record in delivering research and analysis and insight has been developed over many years. Mark and the team have overseen many of the largest government surveys in Scotland, while also delivering important local qualitative studies, in both cases providing invaluable data and insight that drives policy and helps decision-makers to take action.
We offer the full suite of research services:
Full quantitative research services – undertaking all aspects of research design, management, delivery and analysis, working with all data collection tools including online and telephone surveys.
Full qualitative research services – including focus group discussions, individual depth interviews and other forms of qualitative engagement
Research with a range of audiences – this includes, the general public but also bespoke stakeholder audiences – this may include politicians, business leaders, the media, sector specific audiences or others.
CONSULTANCY AND ADVICE
Understanding public opinion has never been so valued and important.
In a fast changing world, it is vital for organisations to keep up to date with what the public is thinking, how these views are changing and what might affect how opinion moves in the future.
We provide comprehensive insight and analysis of public opinion on a variety of political and public/social policy issues – if you or your clients and stakeholders need to know what is happening in your field or in the broader political environment then get in touch.
We also advise organisations on a range of research, consultation, analysis and communication issues, for example over research strategy, methods used, questions asked, analysis undertaken and communication of findings and recommendations for action.
We are expert and experienced communicators.
- We regularly appear in the broadcast media, most often on STV and BBC Scotland to comment on political developments and public opinion
- Mark writes articles and thought pieces which regularly appear in the media and in magazines, from The Times and The Scotsman to Holyrood Magazine and The New Statesman. You can read all his published articles on this website
- Mark regularly speaks at conferences and client events on a wide variety of issues
- Mark also provides expert and impartial commentary to all forms of media on a range of issues.
"I have worked with Mark on focus group and survey work . His background knowledge and deep insights help us make the most of any research, allowing us to understand not only what people do but why they do it."
Director, Electoral Reform Society Scotland
"I have worked with Mark across a range of services to provide a range of qualitative and quantitative insight for Shelter Scotland. It's vital for us to know how we are perceived by target audience groups and Mark has always provided an efficient service that, crucially, delivers meaningful and useful insight to help inform our work. Mark has a first rate understanding of Scotland's political, cultural and public policy environments which helps and important context for informing our work."
Head of Communications & Policy, Shelter Scotland
"I worked with Mark over a period of time. I always found him to be a rigorous analyst who provided penetrating and objective insights."
The Lord Dunlop
Parliamentary Under-Secretary (Scotland Office) 2015-2017
"Mark is one of Scotland’s foremost political pollsters and analysts. Through a period of huge political change through referendums and elections, he has kept his finger on the pulse of Scottish voters and provides STV with expert analysis and commentary."
Political Editor, Scottish Television
“Mark’s insights and experience on a range of political issues including Brexit and Scottish independence are incredibly helpful and useful for us as we plan ahead to identify and understand the risks facing the bank.”
Head of UK Regional Public Affairs, RBS
tel: 0131 2025422
post: 28 Forth Street, Edinburgh, EH1 3LH
Copyright Mark Diffley Consultancy and Research Ltd 2017